Coversion - How to Boost Your Conversion Rate and Generate More Signups and Sales Posted By : Eileenphua

Coversion - How To Boost Your Conversion Rate And Generate More Signups And SalesNetwork marketing is not genuinely successful if you do not have increased rate of conversions and sales. Conversions and sales are significant therefore to earn from marketing. How to boost your conversion rate and generate more sign ups and sales is an aspect that Internet marketers should learn in order to generate massive income online.

How do you boost your conversion rates?

Conversion rate is the rate by which visitors are "converted "to subscribers or buyers of your product. They reflect how successful your marketing strategy is. Even if you have huge traffic coming to your site if only few visitor convert then, it is not effective marketing. Your conversion rates should increase to indicate that you have successfully convinced the visitor to buy. There are several ways to do this:

Maximize the landing page

Your landing or squeeze pages or website will act as the first encounter of your visitor with your product. Create catchy and interesting titles or headlines.

Your first lines should immediately compel the visitor to read on and explore the other features that you offer.

The graphics or photos should be about the superb benefits the visitor could derive from the product.

The page should be user friendly and easily navigated.

Be sure to have your buttons easily accessible.

Design the content, graphics, and the layout of the page to make visitors feel at home, stay, and convert.

Conversion rate optimization tools

If you want to employ the services of experts, then there are applications and optimization tools that could help you attain this objective. Determine which tool suits your preferences best and then utilize it to increase more sign up and sales.

Your online earnings hinge on the conversion of visitors to subscribe, sign-up, or purchase. The increase in your conversion rate will definitely increase your earnings also, more sign up, and sales are expected.

What you are about to discover is something most average online marketers will never know when it comes to making money online quickly. This is one thing which is an absolute must know for anybody who want to make money ( start driving traffic) from the internet within the next 24hours. You are about to discover an ultimate Instant Access Increase Conversion Rate to Download your Free Report

By: Eileenphua

Article Directory: http://www.articledashboard.com

Discover how I manage to achieve my Passive income through Internet Marketing. Click here to Download Free Report www.imtowardrich.com to find out more...

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Legitimate Work At Home Opportunities - Do Legit Online Jobs Exist? Posted By : Bryan Hufford

Legitimate Work At Home Opportunities - Do Legit Online Jobs Exist?These days, everyone is on the prowl for legitimate work at home opportunities, but finding the right one is often the roadblock that a majority of people run into (especially those who never have had any experience in finding work at home jobs online). Surprisingly, legitimate work at home opportunities are easy to find - you just have to know where to look.
To answer the question, legitimate work at home opportunities really do exist. There are several major corporations that offer various online job opportunities in areas such as customer service (or call center work from home), data entry, transcription, writing, accounting and more. One of the more popular work at home jobs is in customer service, where people answer calls for different businesses right from their home!
There are a lot of people who apply for these work at home jobs, so it's best that you have an updated resume and meet all qualifications before applying. When putting in your resume (or application), you should be aware that there are often a high number of applicants, so it may take some time to hear back from any potential employer. Don't get discouraged if you don't hear back from any company quickly. It may take some time. Also, keep in mind that while these work at home job opportunities are legitimate, they typically don't pay thousands of dollars. I'm talking about a REAL job - Not some get rich quick scheme here.
So, there you have it. Legit online jobs do exist - you just have to be diligent and apply with a wide range of various work at home employers so you can ensure you land the job of your dreams! Besides, who wouldn't want to work at home? To find a legit online job,

By: Bryan Hufford

Article Directory: http://www.articledashboard.com

Finding legitimate work at home opportunties is easy when you know where to look. Visit my website, www.freeathomejobs.net now and discover a wealth of real, legitimate jobs with real companies that you can apply with today!

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MLM Newbies, Sincere About Generating Huge Income From Home? Posted By : AlYassa AlMahi

Mlm Newbies, Sincere About Generating Huge Income From Home?Don't read this unless you are deadly serious about making big money from home in your business and turning your money situation around. I'm serious, it'll only frustrate you.
i hope my statement above doesn't offend you. Please realize that irrespective of who you are or what your goals are in life big or little, your Upline Leaders believe in you and are completely committed to helping you succeed and achieving your goals. And they realize that every person has different concerns and time lines to achieving their goals. And if there's something you feel they can do better or differently to help you succeed, then they want to hear about it!

It's just that now and then, I have to talk straight to those who say they want to make serious cash from home and be a six figure earner, but aren't there yet. Again, if this is you keep on reading. If not, just close the current page and surf the net. If you are one of many who sincerely and seriously want to experience what it feels like to make 6 figures from home in your company and you need to learn a big secret keep on reading.
OK, if you're still here, great. What is this all about?

Well it's about you. Yes, you.
How are YOU doing? What is going on in your life? How is your business and is it going the way in which you need it to? Are you reaching the income goals and monetary success you want? If not, why not? What is it going to take? When are you going to experience the success you wish in life and in your home based business? What is the difference between you and those who are earning the large checks in your industry? What is it going to take for you to join their ranks?

I know the answer for me, all though my whole personal career in business, significant moments that have transformed my business or earnings have nearly ALWAYS been shortly after meeting certain "types " of folks. If you'd like to know what "type " of person, continue reading. Live events focus directly on techniques which will ignite your Home Business, Multi-Level Marketing and internet marketing income, expansion and momentum techniques, step by step instructions and methods to take your business from zip to 6 figures and higher. Live events give you the exact steps to go from no money ( ie ; no budget ), to $250,000 in 1 year and $1,000,000 the 2nd year, in a bad economy, without knowing any person, and not being "known " by anybody either, for instance.

Your Leaders know what it is like to expand a business in a bad economy, when you're flat on your back with no where to turn. They know the way to overcome the excuses prospects give you about making an investment into something they are not sure will work or not. They'll teach you the proper way to overcome these and other common objections you are facing in your business easily, without being an in your face slimy sales person. They will teach you the best way to become an excellent CLOSER. Are you scared? Do you struggle with fear? Your Upline Leaders can help you become intrepid ( without being a jerk ).

They will teach you how to handle challenges, the right way to find new prospects each day, the simple way to motivate your team, what to say when people say X, how to become a magnetic and attractive person and leader others need to follow, even if you're just starting out and are absolutely clueless. Don't be conned by the advertisements you see online, promising that all you have to do is hide behind a P. C. And you will get rich. Those that become true movers and shakers in this industry have learned how to MASTER the telephone and building relationships. Can you market and build relationships online? You bet, and I've done lots of it. But if you're willing to do both, prospect and build relationships both offline and online you will blow past your competitors so fast their head will spin. If you do not master the phonephone and relationship selling Offline, you'll always be reconstructing your business over and over again as the heavy hitters and web promoters move on to the next new big deal. Relations are the key to building a long term business. They're the glue that holds your business, your life together. And there is NO ONE better at teaching you the best way to master relationship marketing, than Your Upline Leaders. Nobody.

Even if you're not involved in a home business, mlm or network marketing opportunity, what you may learn from Your Upline Leaders can be applied to ANY and each area of your life, job or career. The home-based business strategies Your Upline Leaders are going to coach you at live events, will give you a unfair competitive advantage in any Career, business or relationship. Your Upline Leaders's entire focus for those events is to make new success stories and momentum for YOUR business. They are looking to develop brand new success stories and $10,000 a month earners from these events in particular.

If you're not there, you won't get this opportunity and neither will your folk if they're not there. Momentum that occurs for people that are smart enough to concentrate and get to live events is frightening. This is not hype, and it's not a theory or wishful thinking.
It's a proven fact, ask ANY successful person what the largest key to their success has been, and IF they're fair, you'll find these two common denominators :

They met someone that had what they wanted, and got perhaps just 1 or 2 pieces of information, and that meeting modified EVERYTHING for them.
The commonest place this life changing meeting happens is at an event, conference or seminar.

The above two points are truth. There is a proved trail to get where you wish to go. Are you ready to get on this path? It's the same trail I started on myself many years ago and it changed the course of my life for evermore. I had NO idea what was on the other side of that call.

Are you ready?
Whatever you concentrate on the timing of live events, the economy, your money issues, the position of the event, not finding a baby sitter, getting time off from work, or any other excuse you may have
None of that suggests anything because if you're able to overcome this excuse and get yourself to the event, you may never be the same again, I guarantee you. You'll never look back and your business and earnings will hit a completely whole new level.

If you've ever wanted to know what it feels love to be a leader, to be someone that others are attracted to and wish to follow and work with, to be someone that has NO FEAR, and has more positive things happening to you in a single day than most people experience in a complete month, if you have ever wondered what if feels like to succeed at a level most can only dream of You can stop wondering and imagining and start experiencing it by passing time at Live events with Your Upline Leaders.

You are only 1

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Generating MLM Leads Through Social Networking - 5 Tips For Successful Social Networking Posted By : Jaime Soriano

Generating Mlm Leads Through Social Networking - 5 Tips For Successful Social NetworkingAs a network marketing leader, one of the most important things you needs to always be doing is growing your contacts. One of the very best avenues of accomplishing that on the internet is on Social websites like Facebook. Social Networking websites give you a medium for you to meet and connect with potential prospects and it doesn't cost you a thing. But how do you make it work?

Here are 5 tips for successful social networking

1. Identify Your Target Market - A well-planned marketing strategy begins with knwoing where your ideal target market is. Once you've identifes which social websites you want to invest your time in, you can then hone in and start searching for people who would most likely be in your target market. If you're a network marketer, and your target market is other network marketers, you can find groups (or sub-groups) where other network marketers will most likely be a part of. For example, if you decide to participate on Facebook, you can search for network marketing groups (or fan pages) to join. If your target audience is small business owners, you can seek and get involved with groups that small business owners will be in. It definately wouldn't make sense at all to join groups that are made up of dog-owners if that isn't your target group of people. Speaking to the WRONG people will get you little to no results.

2. Give First - People only do business with other people that they trust, know and like. It is important to share value FIRST to your audience. Giving helpful information and branding yourself as an expert will cause people to remember you. Attempting to pitch your service or opportunity, without sharing value first, is typically seen as spam and most probably will get you no results.

3. Make A Long Term Commitment - Building trust and connecting with other people does not happen overnight. It takes some time to build trust. Don't get discouraged if you don't see results overnight. Just keep on sharing value and participating in the groups. You WILL make connections.

4. Be Consistent - You may think that not participating for a few weeks on the social networking sites you chose is not a big deal but it is. Your target audience needs to see that you are around. With tons of information online, it is so easy for them to forget all about you. Decide how much time you're willing to spend networking on your site and stick to it.

5. Get To Know People - Giving useful content and information is critical but it's not enough. It's important to have conversations and chat back and forth with people. If possible, pick up the phone and shoot an "online friend" a call to introduce yourself offline. Showing that you are genuinely interested in them, and not just as a commission check, will go a long way. Obviously, you're not going to be able to do this with EVERY connection you have, but it's good to connect with some people outside of the internet world.

Participating in social networking sites to connect with new people and build your network marketing business works. But you have to make a long term commitment in order to reap the results.

By: Jaime Soriano

Article Directory: http://www.articledashboard.com

Jaime Soriano has helped thousands of people who struggled in network marketing due to lack of contacts by teaching them how to leverage social networkingeffectively. To learn how you can sponsor 20-50 reps into your business each month, visit: Network Marketing Training Secrets

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Get best ideas for home business Posted By : 8teens

Get Best Ideas For Home BusinessWhenever any of the people want to establish any of the home business then they always need of best guidance for it. In this way, the help of the online sites are considered as most important part for it. In this site people can get best ideas and tips for establishing any of the business in the home. By it you can get ideas about the place that will be suitable for the arranging office in the home. This site helps people to become too productive in the term of the money. It provides an extraordinary opportunity of the tutorial in which people can learn about all process of establishing office in home. It also provide video tutorial for the people to organize office in the proper way with the systematic manner.

This also provides you a remarkable choice to make money from home. In these jobs you can open any of the institute or office to earn money. There are a lot of organizations in the world which provide the facility of working from home. The experience is considered as a demanding qualification in the professional life of the people, so they can get experience to working in any of the organization of the world.

This site also provides you a lot of professional consulter by contacting whom you can get a lot of tips and solution for establishing any of business or office in home. To get these opportunities you have to submit the work in the limited days provided by the organizations. By it you can also update yourselves in the field of the professional life. In these jobs you can also get big bonus with the salary due to best work quality. You can also work as a medical consulter in the home to provide the best treatment for any of diseases. Whenever you start any of the business in your home then you have to take the licensed for it. You can get licensed yourselves with these online sites. It also required an experience of the clinical work. It also required best working skills with qualifications in any field of the work.

By: 8teens

Article Directory: http://www.articledashboard.com

These article are post by 8teens. If you want to make money from home you can choose work at home business or looking for a home business opportunity. Working from home might be the best choice for you.

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Master Networkers Ask the Right Questions

. What got you started in that direction?
This question is much like the previous one in that it gives the other person a chance to talk about personal goals and desires and to look favorably on you for asking it. It also gives you insight into how dedicated she is to her profession and how proficient she may be at it. When you learn what her previous experience has been, you begin to see ways that you might refer other people to her for specialized products or services.

3. Where else do you usually network?
Not only does this question help break the ice during that sometimes awkward period just after you've introduced yourself, but it also gives you a chance to talk about something you both know a little bit about.

Another reason to ask this question is because it gives you the opportunity to make an instant connection. It provides the other person valuable information he may not have known, on a topic relevant to him; chances are good you'll run into him at that next meeting. As we all know, a great step toward creating a solid referral partner is to first make a connection with that person.

4. What are some of your biggest challenges?
This is a great question that can be used toward the end of the conversation. Of the questions mentioned thus far, this one usually elicits the longest response. Why? Because you're asking about her passions and her motivation.

5. How can I help you?
Only once you've asked a new acquaintance some or all of the above questions, the conversation has gone well and you've decided this person is someone you'd like to have in your business network, is this a good question to ask. Being helpful is the best way to start building a solid relationship. For an experienced networker it's a question that comes naturally, because that networker is one who has adopted the mindset of giving value and service to others without any thought of immediate return. It demonstrates that you have the other person's interests foremost in your mind, and it's an excellent way to build the credibility and trust necessary for a valuable networking partnership.

Asking the right questions is about earning trust and gaining rapport with a new contact. It's about your contact feeling comfortable telling you about her business without competing with you for "airtime." But most of all, asking the right questions is about developing a relationship with a future referral partner, so she'll be more than happy to give you any referral that might come her way.

Called the "father of modern networking" by CNN, Dr. Ivan Misner is a New York Times bestselling author and the Founder and Chairman of BNI, the world's largest business networking organization. His newest book, Networking Like a Pro, can be viewed at www.IvanMisner.com. Dr. Misner is also the Sr. Partner for the Referral Institute, an international referral training company.

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It's Always Tax Season

Small businesses might find it advantageous to use this tax incentive to increase their deductions for business expenses, thus reducing their taxable income and their tax liability. Necessary equipment purchases up to the limit can be timed at year end and still be fully deductible for the year. This tax incentive also applies to personal property put into service for business use, with the exception of automobiles and real estate.

Tax credits: Tax credits reduce your tax liability. And there are many to take advantage of this year. Here are a few you need to know about:

Health-care reform: Small businesses that have fewer than 25 full-time-equivalent employees with average wages of less than $50,000, and that pay at least half of individual health-care coverage costs, will be eligible for credits of up to 35 percent of their share of health-care premiums. This credit is retroactive to the beginning of 2010 and is in effect through 2013. Businesses with 10 full-time-equivalent employees making an annual average of less than $25,000 will receive the maximum credit. Those with more staff members with higher salaries will receive progressively less. Exactly how this credit will play out is yet to be seen; look for the "how-to" in claiming this credit.
Going green: Businesses that make changes in their energy systems can get sizable federal tax credits. Installing a solar water heater, for example, could qualify a business for a tax credit of 30 percent of the cost. But a more significant incentive is the Energy Efficient Commercial Buildings Deduction. Although it is a deduction and not a dollar-for-dollar credit, there is still potential for saving big bucks. By modifying things such as lighting, HVAC systems and other parts of a building to improve energy efficiency, companies could qualify for a deduction of up to $1.80 per square foot of commercial building space. So the owner of a 100,000-square-foot building could receive a one-time, $180,000 federal tax deduction. Check energystar.gov to make sure your renovations qualify. What's great about this credit is that you not only help the environment, but the government pays you to do so--win-win!
Work Opportunity Tax Credit: Here's another win-win credit. With so many unemployed people out there, if your business is in a position to hire, do it. There may be a government reward. You can get the Work Opportunity Tax Credit for hiring people who typically have a hard time finding and keeping gainful work, such as low-income ex-felons, disadvantaged youths and veterans, or those who receive food stamps or supplemental Social Security income benefits. The credit equals 40 percent of the first $6,000 of an employee's wages for the first year of employment, as long as he or she has worked at least 180 days or at least 400 hours. The rate is 25 percent for fewer than 400 hours, but there's no credit for an employee who works fewer than 120 hours. To qualify for the credit, you have to file a special form with the state workforce agency, which will certify that the worker is eligible for the credit.

Tax planning does not have to be difficult, and the rewards of effective tax planning are priceless. Don't forget to stay organized, and keep receipts of all your expenses and charitable contributions. Start tax planning now, and you'll see the difference on your 2010 tax return.

Roni Lynn Deutch is known as The Tax Lady for a reason: She has two decades of practical experience resolving IRS tax problems and preparing taxes for taxpayers nationwide. Consequently, she has become a well-known media personality and one of the few go-to tax experts in the country.

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How to Survive Employee Performance Appraisals

So far, these issues all sound very positive, and they're subjects that employees should be looking forward to discussing. So why are some managers and some employees reluctant to have a performance appraisal interview?

It is time-consuming. The boss has to review a year of an employee's contributions, actions and attitudes. This can be an onerous process.Goals from the previous year may not have been clearly stated or written down, making this next step very difficult.The boss has not been keeping notes during the year or has not interacted often enough with the employee to adequately evaluate his/her performance. Time is money. Time spent creating the document to be discussed and delivering it is time not spent doing the company's work. The feedback may be negative. Many bosses, especially those who want/need to be liked, are very reluctant to deliver bad news. They may feel uneasy and not want to hurt the other person's feelings.The employee may become visibly upset and even cry, and the boss may feel embarrassed or not know how to effectively deal with the situation.The manager may simply not know how to deliver negative information.The boss may not know how to set up appropriate goals for improved performance.The employee may protest or argue with the boss and challenge some of the evaluative statements or implications. This can further make the boss uncomfortable or feel threatened.The employee may want more (grade change, salary, opportunity) than the boss wants to give.

Thus, there are both positive and negative thoughts that can sway a leader toward or away from the appraisal process. If that is the case, here are some easy and informative guidelines for preparing for and conducting an appraisal interview:

Keep a record throughout the year of what works and what doesn't work with an employee.Have a written form to guide the review.Allow both you and the employee to complete that form prior to the interview so that both parties are fully prepared.Compare your version with the individual's version, allowing the latter to go first in stating the pros and cons of the past year's performance.Try to stress the positive aspects of the performance.Don't avoid stating the negatives, but do so in a direct and brief manner.Balance the good with the bad.Invite the employee to suggest ways he/she can be motivated.Ask the individual what additional areas of responsibilities or other tasks he/she would be interested in.Discuss ways to gain additional knowledge and skills so that promotion becomes possible.If the discussion becomes emotional, take a break.Have tissue on your desk--just in case.End on a positive note.

David G. Javitch, Ph.D., is Entrepreneur.com's "Employee Management" columnist, an organizational psychologist and president of Javitch Associates, an organizational consulting firm in Newton, Mass. With more than 20 years of experience working with executives in various industries, he's an internationally recognized author, keynote speaker and consultant on key management and leadership issues.

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Managing Your Numbers Is Essential for Growth

Yes, your accountant can prepare your P&L statements, tax returns, and balance sheet and offer certain kinds of advice based on rules-of-thumb and industry norms. (By the way, an accountant with lots of experience working with companies like yours can be a gold mine of comparative information.) But you simply can't count on quarterly meetings with your accountant. In order to run your company properly, and dramatically reduce your risk of failure, you need to get access to certain numbers quickly, and use those numbers effectively.

Here are the numbers you should have at your fingertips:

a snapshot of the company,cash flow statements that are regularly updated,cost analysis of your product(s),break-even analyses, both for the company overall and for each new product.

Here I will only discuss the snapshot of the company. My goal is to get you comfortable with these numbers--by which I don't simply mean that you'll be able to generate them, but that you'll understand them and be able to adapt and use them effectively. In general, my prescription is, Know and love these numbers! Note, I am not saying you have to prepare the snapshot yourself. When you're small, you can have your accountant or bookkeeper prepare them for you; and if your company grows to the point that you can afford a chief financial officer, then she will take responsibility for preparing the numbers.

I call the following chart the Company Snapshot because I want to convey the idea that it's quick to read and absorb. I've done it weekly because that's been the interval that's proven most helpful to me in my businesses. One manufacturing company I've worked with does a similar report daily. Depending on the nature of your business, you might find a bi-weekly report adequate, particularly during slow seasons. In certain situations--for example, where your company is temporarily flush with cash--you may decide that a monthly snapshot is adequate. But you can't make that decision until you understand the snapshot, and how your company performs against that snapshot. So my advice is start weekly, and adjust as necessary.

The snapshot is meant to be simple. It's meant to be easy to prepare--your secretary or bookkeeper should be able to do it--and able to be digested by you in no more than five minutes. Depending on the specifics of your business, you may want to add or subtract categories from the following exhibit. You might also want to use comparatives from a prior period. Just remember: Keep it simple.

Company Snapshot

Current assets: ______________________ 
Cash, reg: ______________________
Liquid assets: ______________________
Receivables: ______________________
Other: ______________________

Total: ______________________

 
Inventory (if a product company): ______________________
Finished:    ______________________
Component:   ______________________

Total: ______________________

Current liabilities: ______________________
Payables: ______________________
Misc: ______________________
Accrued commissions: ______________________
Accrued royalties: ______________________

Total: ______________________

Fixed monthly expenses: ______________________

Loans outstanding: ______________________
Monthly sales to date: ______________________ 
Yearly sales to date: ______________________
Future orders to ship: ______________________
Open purchase orders: ______________________

The point of this report is to get the quickest possible handle on key aspects of your company's operation, such as:

Do I have enough cash to pay my bills? (You may notice that you're cash challenged because your fixed monthly expenses seem to be too high. This should trigger you to start thinking about cutting some expenses or converting some to variable expenses.)Are my receivables running too high? (If so, is it because payments are
running late? Or is it because my credit-checking system has fallen apart, and we're selling more non-credit-worthy customers?)Do I have enough inventory to handle future demand? (A caveat: This report
can't tell you if you have the inventory in the right categories; only a detailed inventory report can tell you that.)Have we overcommitted ourselves in terms of inventory? (Most companies hit this stumbling block sooner or later. If your inventory figure is too high, it's a signal that you need to get the kind of detailed report that would let you take the right immediate action--such as canceling existing product orders, heading off the placement of future orders, putting certain items on sale, or closing out certain items.)Are my sales on target as to projections? If not, why and what corrective actions need to be initiated?

Starting and growing a business can have you in chasing-your-tail mode with not enough time in the day to do everything. While you deal with this syndrome, you must always keep an eye on your numbers. This snapshot is meant to help you do so in a minimum amount of time. It will help you prevent crises by spotting them before they materialize. Most business failures are attributed to running out of cash. Let's avoid that.

Bob Reiss is the author of Bootstrapping 101: Tips to Build Your Business with Limited Cash and Free Outside Help. He has been involved in 16 start-ups, is a three time INC 500 winner, a graduate of Columbia University and Harvard Business School and the subject of two Harvard case studies. He's a frequent speaker at university entrepreneurial classes.

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Tips and Tools for Location-Based Marketing

There are basically only four different types of location-based marketing tactics that allow you to deliver location-relevant messages:

You can detect someone's location using the GPS or triangulation technology built into a mobile device. You can also detect a more general location when someone logs on to a local internet connection using a computer or laptop. For example, a customer who has opted-in to a location-based coupon service is walking by a store and instantly receives a text-message with a coupon that says, "Hi John, come on in and show this text-message for 25 percent off any in-stock item."
You can request someone's location by asking for an address, city, zip code, or other location information when people interact with your website or a search engine. You can also ask people to select a location from a map or a list of locations. For example, a customer on a mobile phone goes to a restaurant chain's website and the website asks for a zip code in order to display special offers, maps, and contact information from the nearest location.
You can infer someone's location when someone searches using location-dependent search terms like "Mexican Restaurant Denver." You can also infer location when you have location information in your customer database. For example, someone visits a website for the first time and provides location information, and then automatically sees location-relevant information on every repeat visit to the website.
You can invite interaction by placing interactive messages at points of interest. You can enable interaction with scan-able barcodes, Bluetooth and even keywords that are only known if you're standing in a specific place. For example, a customer in a retail store uses her mobile phone to text a keyword listed on a product display to receive a link to a mobile website explaining the most current local incentives on the product featured in the display.

All of the aforementioned tactics are capable of delivering valuable and relevant marketing messages, so choosing one or the other depends more on the nature of your customers than the nature of your business strategy. The most important thing to keep in mind is that proximity isn't necessarily an indication of purchase intent. Your location-based marketing will be much more effective if your tactics can also identify impulsive shoppers versus those who are just researching. That way, you can deliver a "buy-it-now" message to impulsive shoppers or a "learn more, buy later" message to researching shoppers.

Also remember that the more invasive your tactics, the more likely you'll need to build a permission-based strategy. If your plans include interrupting people with messages when they happen to be passively in the vicinity of a buying opportunity, it's a good idea to ask your customers to opt-in to receiving those types of messages so they aren't annoyed when the messages come and they aren't ready to buy. Even if your plans involve responding to customer-initiated activity, it's a good idea to include opt-in messaging at some point in the process.

Location-based marketing technology is one of my favorite marketing trends, because it has such great potential for improving the way small businesses can advertise, communicate and stay competitive in their local communities. According to Forrester Research, the number of in-store sales influenced by web and online research accounted for 42 percent of total retail sales in 2009, and that number is expected to grow to 53 percent by 2014. Make sure your local business has a plan for driving all those online researchers to your local business.

John Arnold's no-nonsense marketing advice is featured in his well-known marketing books which include Web Marketing All-In-One Desk Reference for Dummies, E-Mail Marketing for Dummies and the forthcoming book Mobile Marketing for Dummies. John is also a leading marketing speaker, trainer and consultant specializing in DIY marketing advice for small businesses, franchises and associations. If you have a marketing tool or technology you'd like John to write about, contact him at http://JohnArnold.com.

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4 Key Questions for Prospective Franchisees

Second, evaluate its initial unit opening support systems to ensure that you will have all the assistance you need with every facet of opening a new shop. That means real estate selection, lease negotiation, financing, construction, supplies and inventory, and finding and training employees.

The third area you'll need to evaluate is the franchise's front line support staff. You should make sure that these people know everything about the operation of a new unit and that they will be there for you when you need help. As the saying goes, in a good franchise you're in business for yourself but not by yourself, so make sure this is the case.

2. How strong is the ongoing support?
After you get your first unit up and operating, you're still going to need plenty of assistance to deal with the issues and problems that every business owner faces. So you need to know how well the franchisor is set up to provide ongoing support, assistance and training to help you deal with the challenges you'll face.

You should also evaluate the franchisor's ongoing efforts to make its franchisees more successful by maximizing their collective purchasing power. Successful programs can provide savings on supplies and inventory that offset most or all of the ongoing royalty fees a franchisee is required to pay the company, so this is a key factor to consider. 

3. How good is the marketing program?
In order to succeed, you need to attract enough customers to support your franchise. A good franchise opportunity will provide support both initial and ongoing marketing programs in order to produce those customers.

The initial marketing program needs to drive enough trial customers into your business to solidify your primary customer base. Make sure you confirm that the company has specific strategies and tactics to accomplish this and that its program works consistently in various markets around the country.

Ongoing marketing programs need to drive enough new customers to the business to offset attrition and meet growth goals. Check that the franchise has strong and consistent year after year same store sales growth and that this result is accomplished by increasing customer numbers and not simply via price increases.

4. How much money can you make?
Many people looking at franchise opportunities naturally consider this to be the most important question, and there are two good potential sources of information to answer it. First, many of the best companies publish earnings information in Item 19 of their Franchise Disclosure Documents. If they do, this will save you quite a bit of time in terms of finding an initial answer to this question.

Whether the franchise you're researching publishes this data or not, you still need to verify the information through the second source: calls to existing franchisees. You need to determine how much money a mature unit makes after operating for a few years. You also need to know how the first year or two looks financially--when units typically reach the break even point--and how much money franchisees have to subsidize their operations with before they reach that point.

Be sure to compare the income expectations to the total investment size to confirm that the return appears to be reasonable. Finally, analyze how many of the existing franchisees own multiple units as a way of increasing their total earnings from the business.

The process you should go through in answering all of these questions is threefold. First, get the official answer to the question from the franchise company. Second, talk with multiple existing franchisees to validate, confirm and perhaps expand on the official answers. Finally, go back to the franchisor to clarify any conflicting information you have received so that you are confident that you have determined the correct answers.

When you have the answers to these four questions, you'll know if you have found a good franchise opportunity. If any of these four areas are weak, you should pass and find a different franchise.

As a final thought, once you find a company that meets your expectations in all four of these critical areas, make sure you match up well with the people involved. You should like them and feel comfortable about working with them. If you become a new franchisee, you'll be in a very close relationship with these folks for years, so you need to be sure that everyone is on the same wavelength in terms of values and goals.

Jeff Elgin is the Buying a Franchise coach at Entrepreneur.com and has 25 years of experience in franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best matches their needs.

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How to Find Your Angel Investor

By Joanna L. Krotz

As a rule, angel investors are wealthy people who like to bet on early-stage startups.

They offer first-round financing, bridging the gap between bootstrapping and institutional capital, with the hope that their high-risk seed money will return big rewards.

Numbering about 260,500 nationwide, according to Jeffrey Sohl, director of the Center for Venture Research at the University of New Hampshire, angels work on their own or by joining private networks that pool money, share expertise and divvy the due-diligence tasks.

The range of individual investments runs from $10,000 to $1 million, with deals typically between $25,000 and $100,000. Group or network ventures usually run $250,000 to $750,000 each.

Who are these angels?
Jeff Pulver could be the angel poster child. Trained as an accountant and bonds trader, he began investing in emerging Internet technologies more than a decade ago, notably as co-founder of Vonage, the VoIP phone service. "I have a history of getting involved early in such markets," says Pulver, who's also poised to reap the benefits of his early bet on Twitter--the social networking company has recently been valued at a staggering $1 billion as it hurtles toward a public offering.

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SkinIt Founder Driving New Automotive Trend

In 2003, Tom Stemple had the sort of struck-by-lightning moment every entrepreneur dreams about--on steroids. Stemple's brother had taken his wife's cell phone to work by mistake--a mistake that was temporarily costing him his sanity. Drowning in a sea of drab black and silver cell phones hardly distinguishable from one another, Stemple decided there had to be a better way to personalize them. Others had tried with stickers and decals, but no one had Stemple's high-tech background and computer-aided design skills. So within a month of that chance phone swap, he and his brothers had bought a $50,000 printer and were designing vinyl skins cut specifically to fit certain cell phone models. The SkinIt website launched in November of 2003 and received more than 200 orders the first day. Within a year, the company was moving into a bigger space every three months and opened a second office in the United States as well as offices in Paris, New Zealand and Canada.

"It was like a rocket ship, so we held on and rode it," Stemple says.

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Death of the 5-Page Website

Changeability Is Key
No, you don't want your first website to be a static five pages long. The truth is, in two months you are going to need to make changes to your services, products, special offers--the list goes on. Now you're paying for changes and new pages to be added, and the price tag for that small, basic, cost-effective website will, at the end of the year, be triple what you planned on spending.

Remember that your website is a marketing tool, so if you are planning on using search engine optimization or search engine marketing as marketing strategies, you will need the ability to make changes to your website. This is because search engines give high value to fresh content on websites (along with a slew of other factors), and SEM strategies include creating fresh landing pages.

You don't know what you don't know, so here is the truth about what everyone needs--even if you're just starting out. You need a website that gives you the ability to grow. You need a website that gives you a way to add pages, edit content and upload files. And because you have these needs, the best solution is using some type of content management system.

Invest in Function, Not Pages
Today's small businesses need the ability to control their content just as much as larger companies. You don't need an advanced design, but you do need a website that allows you to change the text on all the pages, the ability to add photographs to your pages and embed code from outside sources like today's social media tools.

Think of it this way: You are not buying a prefabricated, rigid square box with sides, a top and a bottom. That would be limiting. You are investing in the flexible software for your website that will allow you to swap in and out designs and add functions as you wish to grow your website into its own unique shape. Invest in scalability.

A Picture Is Worth 1,000 Words
Today's template applications and modern content management systems don't require that you be an expert in HTML and CSS, but if you are adding images or badges from your favorite social networks, you should get a little training on how these items work.

Working with an image program ahead of time to resize or crop images before you upload them will help you better understand how picture size and image size relate. Many of today's content managers will resize photos for you, but to ensure that your website's photos load quickly, it is better to resize before uploading. A little training will increase your success in managing the visual aspects of your website.

Remember: Your website is essentially a marketing tool for your business, so it should be able to change and grow alongside the other dynamic pieces of your marketing plan. Don't paint your business into a corner with a "cost-effective" website that could eaily become costly and ineffective.

Jennifer Shaheen, the e-marketing and Technology Therapist, has more than 10 years experience working with small- to mid-sized businesses on their e-marketing and web development needs. You can learn more about her by visiting her website, TechnologyTherapy.com

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8 Steps to a Successful Sales Call

2. Greeting and Introduction
Did I:

Observe the prospect's office décor (e.g., trophies, awards, pictures and so on)?Find out about the prospect's personal interests, hobbies, family and so on?Find out the names of contacts in the account and write them down?Bridge to the business topic smoothly?Listen more than I spoke? (Ideally, you should spend 80 percent of your time listening and only 20 percent talking.)Ask the customer about their business goals?Ask the customer what challenges the company is facing?

3. Qualifying
Did I:

Find out who the decision-makers are by asking "Who else besides yourself might be involved in the decision-making process?"Ask what process they normally go through when considering a new vendor?Find out how and why they made the decision for their current product or service (assuming they are replacing a product or service)?Find out what their time frame is?Find out if funds have been allocated--and how much?Find out their specific needs?Ask if they could change something about their product or service, what would it be?

4. Surveying
Did I:

Ask open-ended questions (who, what, where, when, why, how, how much, tell me about it, describe for me)?Ask about the corporate structure?Ask about the prospect's role at the company?Ask what's important to them?Ask what's interesting to them and then focus on that?Ask what risks they perceive?Ask how we can help solve their problems?Ask what they think about our company?Ask what they like and dislike about their current vendor?Ask how industry trends are affecting them?Ask "what if?" questions?Ask what they would like to see from a vendor and salesperson in the area of support after the sale?Ask what their short-term and long-term goals are?Ask how I can become their most valued vendor?Ask what is our next step?Establish a specific follow-up schedule?Parrot the prospect to encourage him to expand, elaborate and go into detail about each answer?

5. Handling Objections
Did I:

Listen to the entire objection?Pause for three seconds before responding?Remain calm and not defensive?Meet the objection with a question in order to find out more?Restate the objection to make sure we agreed (communication)?Answer the objection?Complete the six-step process?
1. Listen
2. Define
3. Rephrase
4. Isolate
5. Present solution
6. Close (or next step)

6. Presentation
Did I:

Prioritize the prospect's needs?Talk about benefits to the customer?Use layman's terms?Link the benefit to the prospect's needs?Verify each need before moving on?Present myself, company and product in a positive light?Re-establish rapport?Ask if anything changed since our last meeting?Pre-commit the prospect?Give a general overview of the product or service?Keep the presentation focused on the customer’s needs?Involve the customer in the presentation?Summarize the prospect's needs and how our product or service meets those needs?

7. Closing
Did I:

Get the customer to identify all possible problems that might be solved by my product or service?Get the customer to identify the value of solving the identified problems?Get agreement that the proposed solution provides the values identified?Ask for the order ("Why don't we go ahead with this?")?

8. Customer Maintenance
Did I:

Write thank you letters for appointments, orders and so on?Earn the right to ask for reference letters and referrals?Establish a schedule for follow-up calls and customer visits?Ask for referrals ("Do you know three people who could benefit from my product and service like you did?")?Send thank you notes to lost accounts?Ask what are three important things we can do as a vendor to keep our relationship strong?

This checklist will help you stay focused. Every time you schedule a sales call, run through this list before-hand to make sure you're prepared--and after the visit to see what you can do next time to make the call run more smoothly and increase your chances of success.

Barry Farber is rated as one of the top speakers of the year by Successful Meetings Magazine and is the bestselling author of 11 books on sales, management and personal achievement. He is also a black-belt weapons expert and a regular on QVC as the marketer and co-inventor of innovative products. Contact him at barry

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Sales Efficiency Can Hurt Your Marketing

Cutting Your Cost Per Lead
You can always reduce your cost per lead; just find a medium that offers lower cost exposure. Ah, but it's not that simple. There's a reason Mercedes dealers don't advertise on Craigslist, and it's not just cost per lead--it also has to do with marketing and the messages you want to send.

Buyers of a Mercedes (or any other high-end product) view themselves as very particular people. Their sense of self is reflected in a thousand ways, ranging from the restaurants they frequent to the shoes they wear--and most certainly their buying habits.

Your average Mercedes buyer may use Craigslist--just not to buy a Mercedes. How you sell is a big part of marketing who you are. You wouldn't wear a pair of faded jeans on a sales call to a bank; it sends the wrong marketing message. Using the wrong kind of lead generation does the same thing; it sends the wrong marketing message.

Cutting Your Sales Cost Through Better Lead Qualification
Most of us get why not to wear jeans on a corporate sales call. Not nearly as many of us get how tighter lead qualification can actually hurt marketing. After all, what could be wrong with saving time, focusing on high-quality leads and quickly eliminating wasted sales effort?

Well, remember Julia Roberts' famous shopping scenes in the 1991 movie Pretty Woman? At first, she's snubbed by the salesladies in the fancy Rodeo Drive stores; later, of course, she returns in triumph. Those salesladies were simply doing lead qualification, screening out a low-probability sale.

You might say "What are the odds of a customer returning in a week with millions to spend?" Well, the odds are vastly greater than they were in 1991. Not every snubbed buyer will be worth a fortune, but everyone has friends--and they all have Facebook pages and Twitter handles--and they talk. A lot.

Every time you screen someone out--especially if it's in a way that can feel hurtful--you're poisoning your own well, taking away your own brand equity and personal reputation.

Suppose you visit a financial planner only to be politely but clearly told you don't have sufficient assets to qualify for their advice. What would you tell your friends about that planner? Don't make your customers feel that way.

Suppose you go to a jeweler to buy something special for a loved one, and the jeweler makes you feel cheap for not wanting to look at something far more expensive than you can afford. Would you refer your friends to that jeweler?

The truth is, great lead qualification can actually improve your marketing as well as cut sales costs. When you screen someone out, take a few minutes to explain clearly why the fit is not right (if you can't explain why, you have a bigger problem). Offer them some free advice on where else to look, if you can. Do something to make them feel glad they came to you, even if it didn't work out as they planned.

It costs you but a few minutes, and the impact can be huge. That's not bad selling; that's great marketing.

Charles H. Green is the founder of Trusted Advisor Associates and a speaker and executive educator on the role of trust in professional services. He's taught executive education programs at Kellogg and Columbia Business Schools. Author of Trust-Based Selling, and co-author of The Trusted Advisor, Charles has written for the Harvard Business Review, American Lawyer and the CPA Journal. He blogs at http://www.trustedadvisor.

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5 Ways to Outshine the Competition

Added Value
Online comparison shopping is the norm these days, and whether you sell online, offline or both, shoppers are looking for that little extra nudge when choosing where to make their final purchase. Free shipping, coupons and buy-one get-one sales are currently among the most popular incentives. You can also offer unique incentives, such as a special money-back guarantee or a free initial consultation, depending on your type of business, product or service. Evaluate what your unique customers need in this recession-era economy and create a special incentive that will motivate them to take action.
Convenience
Gone are the days of cheap gas and moms with unlimited time to shop. Now customers want and expect convenience, which accounts in part for the tremendous surge in online shopping. If you have an e-commerce website, streamline the checkout process, particularly for returning customers. Make it easy to find in-depth information about products and to make returns, and offer customer service via e-mail and by phone for shoppers who want immediate answers. Traditional brick-and-mortar store owners should re-evaluate hours of operation, as well as checkout wait times and staffing to ensure a speedy and convenient shopping experience, especially if working mothers are your bread and butter.
Trust
Customers are careful to spend their limited dollars wisely and are scrutinizing each purchase to make sure they're making a "safe" decision. They want to buy from companies they trust and believe in. Increasingly, shoppers are looking at business owners' backgrounds, the company history and even staff bios, and they want to learn what other customers have experienced. Recommendations from friends and peers--including consumer opinions posted online--are among the most trusted and can have the greatest influence on a purchase decision. So include testimonials, reviews or a message board on your website that helps customers understand why they should believe in your company and trust what you sell.
Conscience
Increasingly, consumers want to know you're a good corporate citizen. Businesses with a conscience care for their communities, others who are less fortunate and the world around them. Does your business engage in green practices? What are your charitable affiliations? Detail your activism on your website, in your company newsletter or through in-store promotions. Get involved at the local level and encourage your customers to participate, such as through food or clothing drives, or by cleaning up the local park. You'll establish a positive relationship with customers that sets you apart from your competition and motivates like-minded customers to buy from you.

Consumers are more knowledgeable and savvy than they've ever been, so it's crucial to differentiate your company. Use the tips above, and you'll be well on your way to making your company stand out in the crowd.

Kim T. Gordon is the author of four books and a multifaceted marketing expert, speaker, columnist and media spokesperson. Over the past 30 years she's helped millions of small-business owners increase their success. You can learn about individual coaching and reach Kim at her website SmallBusinessNow.com.

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Business Plans for Bootstrappers

Set important milestones. Determine a few important things that have to happen in your business and when they have to happen. Write down the dates and deadlines. These are your milestones. Just as with that to-do list people never complete, plan too many milestones and you'll get lost in them, and the list won't have much importance. Focus on a few of the most important business milestones. Write them down and review them periodically. 
Do your basic numbers. Sales forecasts, expense budgets and cash flow are what drive your business. The bootstrapped business doesn't do less of this just because no investors are looking over its shoulder. In fact, bootstrapped businesses must keep a closer watch on their numbers because minding the cash flow is that much more critical when you don't have deep pockets.
Do the monthly reviews. Your business plan will be wrong, but that doesn't mean it isn't vital to your business. Compare actual results with what you planned, and course-correct as necessary. It's like steering a vehicle, with lots of small corrections. Your plan should never be done. Keep it alive. Manage your business with it.

Do these five points sound like something bootstrapped businesses don't want? I hope not. In fact, I can't imagine trying to run a business--funded or bootstrapped--without some sort of planning. If you're committed to your business, commit to planning for its future. Taking time to plan at the outset will increase the chances your business will not only survive but thrive.

Tim Berry is the "Business Plans" coach at Entrepreneur.com and is president of Palo Alto Software Inc., which produces the industry's leading business planning software, Business Plan Pro, as well as other popular planning applications for businesses. He is the author of The Plan-As-You-Go Business Plan and co-author of 3 Weeks to Startup with Sabrina Parsons, both published by Entrepreneur Press.

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Is Your Home Office Deduction a Red Flag?

It didn't matter that Dr. Soliman could have rented an office space near the hospital and that would have been deductible all day long. In light of this, the ruling was crazy, but it stuck. Until about 1999, that is.

The impact was disastrous for entrepreneurs. Unless you performed all of your duties from your home office, you could not deduct it. That meant that pretty much everyone was excluded from the deduction. Imagine that! Building contractors, landscapers, handymen, appraisers, realtors and so many others were no longer entitled to the deduction. And if they attempted to take it, the deduction was rejected, possibly along with other deductions that fell to an auditor's scrutiny.

In 1999, the IRS came to its senses and decided to retract their illogical thinking on this matter. The home office was back! By 2010 there are many more people who have become self-employed using home offices, and the IRS no longer automatically looks askance at the deduction.

So What Are the Rules?
First of all, the space must be used exclusively as a home office. If the room you use is multi-purpose--it's a guest room as well as a home office--then you can only count the area of the room that is 100 percent devoted to business use. The area must also be used on a regular basis, be your principal place of business or be a place to meet or deal with patients, clients or customers in the normal course of your business. This means that you do not have a second location where most of your business activity takes place. In other words, you don't have a retail store or a second office downtown and you just bring home bits of paperwork now and again. If that's the case, you do not have a bona fide home office. You can, however, deduct a portion of your home for storage of inventory, equipment, etc., even if you have another main business location. Please note that there are special rules for child care providers.

IRS Publication 587 contains all the rules and regulations you need to know to properly deduct your home office. Stay tuned, I will discuss these rules in my next column.

Bonnie Lee is an Enrolled Agent admitted to practice and representing taxpayers in all 50 states at all levels within the IRS. She is also the author of Taxpertise: The Complete Book of Dirty Little Secrets and Hidden Deductions for Small Business the IRS Doesn't Want You to Know, from Entrepreneur Press. Follow Bonnie Lee on Twitter 

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A Bigger Biz Doesn’t Have to Break the Bank

License your product: If you have a fantastic product, consider sharing it with your competition for a price. Shop your product around and offer to license it. You could charge a monthly fee, ask for royalties or charge a one-time fee to cover a certain time period. Your product gets introduced to new customers and distributed by someone else while you wait by the mailbox for your checks to arrive. 
Stage a publicity stunt: Get people talking about your business--and maybe even some media attention--by staging a publicity stunt. It doesn't have to be someone in a chicken costume handing out coupons on a street corner (though that works for some). Rent an open-air vehicle and drive around handing out product samples. Find a high-traffic park or open space and enlist a local theater troupe to put on a skit about your business. Use live models in your store instead of mannequins--especially for your front display window. Have your employees--clad in bright and identifiable company shirts--clean up trash in a park or low-income neighborhood. Make sure to check with local authorities about any necessary permits, and don't forget to post a clip on YouTube.
Start a website/expand online: If you don't already have a website, start one. There are plenty of free and inexpensive do-it-yourself sites available; use one of them or hire a pro to create a site for you. Start slowly, offering information about you and your business. Link to informational articles about topics that will interest and educate your customers. Provide an area where happy customers can add testimonials about your business. Over time, you can expand your offerings--selling products online and reaching new clients.
Use social media: The use of social media isn't all that new anymore, but it's proven to be a cheap way to promote a business. Create a page for your business on Facebook or Twitter, add "follow" or "like" links from your website to your pages and then e-mail all your contacts and ask them to become followers. Then it goes viral: Their friends will see you and join in, which will expose your business to entirely new audiences, which translates into new customers. Make sure to keep your pages interesting by linking to content relevant to your business and your customers.
Form an alliance: Businesses need other businesses to operate. Use the people you know and trust to build your business. If you have a line of Italian sauces, talk to local restaurants and pizza joints about selling your products direct to their customers. In return, offer to help market or distribute one of the eatery's signature items. If you have a client-based service business, think of what other services the client may want or need. Those are the businesses you should approach. For example, your massage business could create package deals with the local nail salon to draw in more customers. 
Write a book: You've learned a lot while you've built your business, and you've got a lot to offer your clients. Consider a self-published book in which you impart information about something your client needs. If you run a gym, write about fitness. If you're an accountant, offer clients a tax-smart game plan for their finances. The book may not be a New York Times bestseller, but it's a different kind of calling card. Potential clients will see the book and think of you as an authority on the subject you choose to write about. You can even send the book to targeted media outlets, such as specialty publications in your industry, offering yourself as an expert source for their stories. 
Host a charity event: All charities could use a little help raising money, and there's no better PR than showing that you and your company have a heart. Contact a local charity and ask how your company can help publicize an event for the charity's benefit. You'll see that doing good for charity will also be good for your business.

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Salesmanship Lessons from Donald Trump

Consider the following:

Never do things for your customers and prospects in a small way. Make it big and important or don't do it at all. I can assure you that when Trump takes a banker out to lunch to discuss a construction loan, he takes him out for a feast. He's not out to save money on the meal; he's determined to make money from it.

Now think of your own mental gymnastics when you invite a prospect out to dine. Chances are you think through the options, searching for a nice enough place but affordable.

Affordable?! If you've set aside $100 for dinner and drinks, push it to $200. If the prospect is big enough, consider $300 or even $500. Is it extravagant? Yes, but you're out to practice the art of the thrill. No one will remember another run-of-the-mill dinner, but an over-the-top feast will make you the thrill-maker they remember.

Everyone likes to do business with a winner. No matter what stage of your career, you need to look like you've made it. That means wearing a suit that will impress. As a universal rule, make it your business to be the best-dressed in the room. If you lack the fashion sense, a premier store will be more than happy to assign a knowledgeable salesperson to assist you.

And if you're thinking of the budget thing again, forget it. Put it this way; a smashing, well-tailored suit will last you for years. Allocate the upfront cost over dozens or possibly hundreds of business meetings and the investment becomes a mere pittance. Remember that your goal is not to save money; it's to make the sale--leave the penny pinching to others.

Bring your ego with you in full bloom. It's not enough to look successful; you need to act it as well. This demonstrates that you are also one of the smartest people in the room.

Again, take a page from Trump. Sure, he can be garish and way over the top, but no way is he going to check his ego at the door. Neither should you. So find a way to bring up your most significant achievements, tell an intriguing story and talk up your travels, discoveries and epiphanies.

The timid and the small thinkers will talk sports and weather. They will pale in comparison to the bold winners who regale their prospects and customers with compelling ideas and stories.

I'll never forget the afternoon I spent with legendary Washington attorney and presidential advisor Clark Clifford. He didn't just "meet" with me; he held court in a walnut-paneled office, wore a suit fit for a monarch and fascinated me with vividly colored stories that thrilled as much as educated and entertained. He established himself as one of the most important people in a town filled with big egos and left the impression that when it came to lawyers in the nation's capital, there could be only one choice.

This is the challenge and the opportunity before you--to make certain that of all the salespeople your customers and prospects come in contact with, you are the one indelibly imprinted on their brains. You don't sell. You thrill.

Mark Stevens is the CEO of MSCO, a results-driven management and marketing firm, and the bestselling author of Your Marketing Sucks and God Is a Salesman. He is a popular media commentator on a host of business matters including marketing, branding, management and sales. He is also the author of the popular marketing blog, Unconventional Thinking.

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Can a Purchase Order Loan Keep Your Business Growing?

Looking at a client's credit score or if his business is completely underwater," says Richard Eitelberg, founder and president at purchase-order lender Hartsko Financial Services in New York. "We look only at the transaction we're financing."

If the borrower's big customer has good credit, the P.O. lender delivers a letter of credit to the manufacturer that guarantees payment for the needed goods. The factory then makes the products, and a third party verifies that the order is complete. The factory gets paid and ships the goods off, usually to a third-party warehouse. It's rare for the borrower to receive the goods--they're usually shipped straight to the customer.

When the bill's paid, the funds go to the P.O. lender, which subtracts its fee and sends the remaining profits to the borrower. Without revealing what he charges, Eitelberg says Hartsko doesn't make a loan unless the product has at least a 30 percent margin, so as to leave enough room for the small business to still make a meaningful profit.

If the borrower has given the big customer payment terms of 60 or 90 days, often another type of specialty lender, known as a factor lender, comes into the picture to provide immediate payment to the P.O. lender. The factor lender buys the outstanding invoice at a discount and then waits and collects the full amount owed later, pocketing a profit in the process. Meanwhile, the P.O. lender and the small business get paid immediately. Factoring adds another cost but may be required by the P.O. lender.

Until recently, there were only a handful of active purchase-order lending companies nationwide, but that's starting to change. New companies are springing up, and some lenders who provide factor loans are branching out into P.O. lending. For instance, factor lender Factors Southwest in Phoenix recently expanded to offer P.O. lending to its existing clients after seeing strong customer interest, managing member Robyn Barrett says.

Some P.O. lenders are also getting more flexible on how much risk they are willing to shoulder in a P.O. loan. At 20-year-old Maryland company CTRL Systems, CEO Robert Roche says he found a P.O. lender (ECAP LLC in White Plains, N.Y.) willing to finance the manufacture of components for the company's ultrasound-diagnostic equipment. CTRL then takes delivery of and assembles the ultrasound machines at its own factory in Maryland.

CTRL turned to P.O. loans after seeing sales and cash flow decline, then begin growing again, leaving the company cash-strapped. The company has done two separate P.O. loans to cover component manufacturing costs, Roche says, each time borrowing less than $100,000.

"This relationship with the P.O. lender gives us the confidence that we can go out and secure significant new business and fulfill those orders," he says.

Factors Southwest's Barrett says she advises clients to consider other finance options--including liquidating assets--before turning to P.O. loans. But if there's nothing else available, a P.O. loan can keep a company growing. Says Barrett, "Use it as a last resort."

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Human Pharmaceutical Tenders - achieving lucrative business development Posted By : Emilly

Human Pharmaceutical Tenders - Achieving Lucrative Business DevelopmentHuman pharmaceutical industries have witnessed a tremendous growth in the last decade. There has been an influx of websites aimed at generating awareness about pharmaceutical industries. These websites contain all the information related to human pharmaceutical tenders such as upcoming pharmaceutical projects, upcoming contracts, services and industry news.

These websites have all the information on human pharmaceutical tenders and in case you have any particular questions or information to seek than these websites are the right platform for solutions. Pharmaceutical industry is one of the most dynamic industries worldwide and with innumerable inventions and new products being launched everyday it is very important to have a clear understanding of the working principles of the industry. With rapid globalization the pharmaceutical industry has grown leaps and bounds and the working practices and standard operating procedures vary from one country to another. These websites help prospective client liaison with the right governing bodies and agencies.

These websites are updated with regular information on human pharmaceutical tenders and these websites also contain information on companies which operate in this sector. However, a thorough knowledge of the process of acquiring tenders is extremely important to be able to extract maximum benefit out of these websites.

There are various websites and online portals available, which provide all the information related to human pharmaceutical tenders. On registering with these portals you can specify the type of tender you are interested in and in case there is any proposal that fills your need you will be contacted and requested to follow certain steps to submit your proposal. These websites act as a channel of communication between you and the client interested in engaging your services.

Companies vying for human pharmaceutical tenders are expected to be abreast with the latest technology and usage of internet in order to be able to keep a track of what

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Business to Business Directory with Exporters, Importers, Manufacturers Posted By : sam rojar

Business To Business Directory With Exporters, Importers, ManufacturersBusiness Directory where you will find different types of manufacturers, sellers, buyers, importers, manufacturers and other types of traders from all over the world under one roof. Business directories are also called by different names like B2B directories, business to business directory, manufacturer directory, traders directories ands many more. Among the various types of b2b directories, the trusted business directory is one that provides a comprehensive up-to-date and latest source for all your business needs. In all these business directories you will find all types of products ranging from consumer electronics to telecommunications, electrical equipment & supplies, food items, massive manufacturing base, aircrafts, capital machinery, power plants, fashion accessories, printing, timepieces jewelry & eyewear, medical, toys and packaging, home & garden, cars and lots more.

From the last few over the years these business portals have shown remarkable performance in terms of online deals by the world leading companies. In India, one of the largest and business center of the world where you will find most of the world leading companies running their business centers with an outstanding performance. Besides, Indian companies, Indian business directories plays an vital role in bringing types of manufacturers, sellers, buyers, importers and exporters closer to each other globally. B2B directory of India provides an awesome platform for different manufacturers, sellers, buyers and importers to get online deals.

Our B2B trade portal provides an awesome platform where business houses can advertise their business on the web. It brings business opportunities to all types of companies worldwide and Indian business directories play a middle man and e-bridge between buyers, sellers and third parties to facilitate trade. The B2B directory also powers online business by helping importers, manufacturers and exporters to develop seller and buyers relationships. These online business directories with their respective data regarding list of different products, items or services offer to world market listed by different Indian suppliers, Indian export, indian exporters manufacturers, indian buyers, import dealers, Indian importer exporters. All these trade directories offer registration to all users in order to list their products and services. Register now with tradecaste.com to get your business leads, post trade leads, B2B product catalogue, send and receive business contacts. It is one of the upcoming business to business directory or B2B trade portals that powers online business with the help of thousands of importers, exporters, buyers and sellers, there's sure to be an opportunity waiting for you.

By: sam rojar

Article Directory: http://www.articledashboard.com

"Business to Business Directory with Exporters, Importers, Manufacturers" is useful article indian exporters. Get more information about b2b directory, business suppliers directory, b2b directory india, indian exporters and more.

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Gateway to the Best Online B2B Portals Posted By : sam rojar

Gateway To The Best Online B2b PortalsWith the growth in technology and increase of commerce and trade many business houses are coming with their online business portals that offer all types of products online. These business portals have played an important role in bringing different types of exporters, manufacturers, buyers, sellers and other types of traders under one roof. Suppliers directory in India provides a common platform for all types of online traders where they can perform online trading among the different companies of the world. From the previous few years these online b2b portals have shown outstanding performance in terms of online deals among the world leading companies.

India one of the famous business destinations of the world, houses number of prominent exporters and manufacturers that deals in various types of products. India is one of counties of the world with wide range of business opportunities. Here you will find head office of world leading sellers, exporters, manufacturers that deals in world demanded products and services. All these world leading business houses have their own online business portals that offer various types of products online. These business portals also known by b2b portals or exporters manufacturers directories. In these indian b2b portals you will find number of indian exporters manufacturers, suppliers, importers and buyers of different type. Business directories have played a vital role in maintaining a common platform among different companies of the world, where they can offer their products to the world market.

Among the various Indian b2b portals tradecaste.com is one of the upcoming indian exporters directories with the huge database of different suppliers, buyers, sellers, importers and exporters that brings their huge list of a to z items of various categories listed by different traders from all around the world. Here you will find different items ranging from electrical equipment & supplies, agriculture products, aircrafts, food items, consumer electronics, lighting, home & garden, massive manufacturing base, textiles, power plants, toys, printing, fashion accessories, telecommunications, food products, capital machinery, rubber & plastics, timepieces jewelry & eyewear, chemicals, apparel, motor parts, cars, medical and packaging and lots more. It provides a wide range of items under one roof that are listed by different seller, manufacturers and buyers who can purchase or sell their interested products at arrangeable amount of prices. These online traders can easily find their online customers in this tradecaste.com one of the favored b2b directories coming with its huge data of products and items of exporters, importers, buyers and sellers.

By: sam rojar

Article Directory: http://www.articledashboard.com

"Gateway to the Best Online B2B Portals" is a useful article for indian exporters manufacturers. It gives more information about indian exporters directory, b2b directory india, suppliers directory, suppliers directory india.

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Types of Loft Conversions That You Can Choose From Posted By : Mr Graham Chappell

Types Of Loft Conversions That You Can Choose FromLoft conversion London primarily aims to transform empty attic area into functional area or room that is used as storage or living space. It is most popular form of home improvement in London that provides multiple benefits. Process of loft conversion is complicated and best done by qualified professionals. There are four basic types of loft conversion. Depending on factors like design of existing roof, planning restrictions, personal preference and budget you have to select an appropriate one from these four types.

Rooflight conversion: This type of loft conversion is ideal for house that has enough loft space and do not need to extend any part of their building as such, usually no permission is required to carry out loft conversion. In such conversion windows are fit flush on line with the roof. This type of conversion works wonder with places where there is good amount of headroom. Installed at the angle of the roof this type of loft conversion provides more light than conventional windows. While this is fine for winter days it can be problem in winter nights or summer days. It is desirable to use window blinds to avoid the problem.

Mansard: Named after renowned French architect Francois Mansart who used this type of roof in many of his buildings, this style of roof has benefit of maximizing available area within a loft. This type of loft conversion London is generally found in city and rarely seen in suburbs. A timber frame is created after building the gable walls on either side of the house for making mansard profile. This type of loft conversion is costly and definitely requires permission from authority. However, this type of loft conversion involves huge cost and is preferred by those who already have similar style of roof in place.

Dormer: This type of loft conversion London is an extension to the existing roof that allows additional headroom and floor space. Protruding from slope of the roof, usually at rear side of the building, this type of loft conversion can be constructed in different styles. Generally this type of loft conversion has vertical walls and horizontal ceiling. Dormer provides additional space to lofts making the investment more fruitful. Depending on your requirement and existing construction you may select flat roof dormer, shed dormer, gable fronted dormer or hipped roof dormer. While flat roof dormer provides maximum internal space, hipped roof and gabble fronted dormer look more appealing. Permission from authority is compulsory to carry out this type of loft conversion London.

Hip to gable: Houses with hip roofs do not have adequate internal area to make loft conversion a viable choice. In such cases hip to gable conversion is ideal choice. Major changes are made to the roof by constructing a gable wall along the ridge line and building a portion of the roof to fill the gap. The extended portion may be finished by block-work, tiles or brickwork. When gable wall is made of studwork, it is preferably finished with tile. It is desirable to match the extension with existing construction as far as possible without damaging aesthetic appeal.

By: Mr Graham Chappell

Article Directory: http://www.articledashboard.com

Mr Graham Chappell shares some important information regarding the loft conversions in London. He gives advices about warm living or working environment.

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How To Close A Sale Effectively Posted By : Scrampy

How To Close A Sale EffectivelyTo be able to make your business flourish, you need to make sure that you make a sale. However, before you can make a sale, you need to understand how to close a sale effectively. In fact, a sale is not considered a sale if it is not closed properly.
Learning how to close a sale effectively is as important as learning how to become a good sales person or manager. However, learning how to master it takes years of practice. Thus if you cannot close any sale everyday, then do not fret. All you need to do is to sharpen your stone so that you will be better at it for the years to come.
So how do you close a sale? Closing a sale requires you to learn a lot of things. However, there are three fundamental tips on how to do it effectively. Here are the fundamental things that you need to know when closing a sale:
Learn what your goal is
Sales are different. There are some sales that mean that you have to enroll a lot of clients to a particular program while for others, a sale could mean getting a specific broad net regardless of how many people you enroll on the program. For this reason, you have to know what the goal of your business is all about. Are you more inclined to getting the broad net or the number of people? By doing so, you will be able to know how you will go about with your plan to get the sale that you business needs.
Think just like the customer
Before you talk to a client, think just like the customer. Of course, if you are a customer, you will definitely have a lot of doubts and a lot of questions. Try to ask these questions to yourself so that you can come up with the right answer to defend your product. You will be able to prepare on the possibility that they are going to shut you out the moment you can even open your mouth.
Sell the advantage
What disappoints the customers is that most sales agent talk about the product more than its advantages. For instance, you are dying to sell your product which is vacuum cleaner. You spend a lot of time talking about the specs of the device to the client. If the client does not understand why she or he needs a vacuum cleaner, then you end up getting a

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Higher Attrition Rates: Menacing the Growth of Call Center Industry Posted By : Mr. James Mcguire

Higher Attrition Rates: Menacing The Growth Of Call Center IndustryWhile call center industry is looking forward to the unstoppable growth, attrition rates are marring its prospects. As per the data published in the leading newspaper after a statistical research of attrition rates in call center outsourcing industry it was concluded that Australian, European and Indian call centers reported 29 percent, 24 percent and 18 percent attrition respectively. On global average it came up to 24 percent. According to a research data, the attrition rate for voice-process is around 55-60 percent and 15-20 per cent for the non-voice schedules. It also predicts that there would be 1.1 million call center job requirements by the years to come whereas the shortage of around 2, 62,000 professionals dooms the call center industry this year.

As per a definition attrition attributes to the downsizing of a company in size or number. In call centers where a thumbs-up to a project takes the company a step ahead, attrition push them miles back. Other then rigorous shifts, monotony of the work, workload and physical strain or no personal life things attached to it, there are some reasons for which employees leave their call center jobs:

1) Poaching: Another big call that needs to be resolved is

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Finding the best time for packing and moving Posted By : Mary Follett

Finding The Best Time For Packing And MovingMoving is obviously a hectic task be it at any time of the year. But if you have a flexible schedule and are not on a specific time-line, things can be made simpler. Here you would have to consider several factors while you are deciding to move. These factors should be essentially kept in mind since they would be of great use while negotiating with moving company that you are hiring.

One of the most important factors would be the school calendar if you have school going kids at home. It would be best to work around with the school calendar. The best time would be summer as children would have completed another grade and they would not mind saying goodbyes to their classmates. But if you are planning to move directly soon after the end of school, it would not give enough time for your kids to get adapted with the idea of moving or even to say goodbyes to the neighborhood friends and all. So while you are setting the date, you must give sometime for the kids to prepare themselves before the move and also allow a few weeks at the new destination so that they would get time to unpack and meet new neighborhood friends. Moreover they would also need to make the new place their home. You must know that what works best for the children would also works best for you. Before moving, it is better advised to take some few days in preparation like packing the things and hiring a reliable moving company.

If you don't have time-line constraints, it would be better to avoid moving before major holidays like Christmas, Thanksgiving, Hanukkah etc. this is because such holidays are the times when you should enjoy with the friends and family. This is also the case with birthdays, anniversaries and other family events. Make sure to give enough time yourself at the new house so that you would be settled with the community before the festivals come. Moreover there would be too much of rush during the festival season and the movers would also be engrossed in many assignments.

It is true that summer is considered as the best time to move. Children would be free and the weather is also promising to be perfect. However since season is preferred by most families for the move, it is said to be the peak season for the moving companies. If you are planning to move during summer, make sure to contact the local mover well in advance and check for moving quotes and schedules. Sometimes the rates would be higher during peak times. Hence if you are planning to move during the peak time, ensure that the moving company and moving truck would be available at your convenient date and time. If you are moving across the country check for the weather change as it would influence the moving process a lot.

By: Mary Follett

Article Directory: http://www.articledashboard.com

Mary Follett is an author for Local Movers. He has written articles Moving Companies. For information visit our site Moving Services.

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How to choose best Educational kits Posted By : varun chopra

How To Choose Best Educational KitsIf you are going to choose best Educational kits and Laboratory Equipments then this information would surely help you. There are many companies in market which provides educational kits, all kind of Scientific Instruments but the quality ratio is not so well and this can be seen after few uses of their Equipments.

So at this time you are totally confused and some question are cracking in your mind,

What are the requirements to buy best quality educational kits?
Whom to buy educational kits?
Where to go for it?

Here is a checklist which helps you out:
Do they have consistent excellent quality products?
Are they highly customer focused?
Do they have expedient delivery?
Is they provide value at no greater cost?
Do they respond promptly?
Do they have competitive shipping lines with shorter delivery time?

In today

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Real Estate Locate your agent for getting a better place to stay Posted By : Joseph Killian

Locate Your Agent For Getting A Better Place To StayBelievers in real estate are a reliable directory on the internet that provides you the information about the real estate agents who can give you a good agent for sale and purchase of real estate. The website help us to get a realtor who works according to our goals, values and interests in his mind. The website provides complete information about the realtor, so that we can know him in a better manner before we contact him. As dealing in real estate is a big step, we should know who the best realtor, who can help us to get the best deal. Honesty, uniqueness, success and excellence is combined together to get this website.

To get a best realtor for your area or for any area you want, you can give the location details and can get the information about the realtors of that area. Complete details are provided of the agent so that it can help up to know more about the realtor with whom we are going to make such a big investment in the real estate deal. The website provides complete guidance for the buyers and sellers to get the best deal as they want. The website has provided tips for sellers as well as buyers of the real estate. The website gives tips differently to sellers and buyers. These tips are provided by the professionals in real estate.

The tip for seller for getting a best deal for their real estate is shown as an example. Find the best realtor. is the most important tip for the sellers. We have to search for such a realtor who has good knowledge about that particular area, he should have permission of doing real estate deals. We can check the certificate of residential specialists. Similarly tips for buyers are also provided; we will see a single tip as an example of tips. Get to know your area, is an important tip for buying a home. We have to tour and explore the area in which we want to stay, check the local school, which can help us to know the values of that area. We should visit that area at different times of day, i.e. at day, night time to check the noise, pollution level of that area as well as traffic of that area.

With the help of different resources, you can get as much as information that can help you to take quick actions for purchasing and selling the real estate. The website helps you in all manners regarding the real estate agents and the best deal you can get for your requirements.

By: Joseph Killian

Article Directory: http://www.articledashboard.com

Joseph Killian provides best tips to search a Realtor. If you want to make the purchasing and selling process of real estate easy, you can browse believersinrealestate today. Purchase your dream home using our provided Realtor map search.

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